Blog extra credit topic idea: explore relation between LEGO and gender/ Kim Seonghui

Lego did not target women and men from the beginning. In the early days, it was sold simply as a toy for boys and girls. However, more and more home-made sets for girls have emerged. Not only that, but the first Lego humans had a gender-neutral look. Over time, however, these Lego humans have painted men's beard and women's lips with lipstick and hinted at the breast with flexion. Not only did he express this to Lego humans, but girls' Lego themes also featured Lego sets for relaxation, wave riding and simple experiences. But the boys' Lego themes have come out of Lego sets that can be described as active job owners. At one point the Lego Company gave up its efforts in the women's market and focused only on men. (EX. A scene where a father and son play with Lego in an ad) The fact that a focus group expected to consume Lego Friends is made up of girls and women, and that a focus group expected to consume lines like Atlantis, proves that TLG fundamentally believes boys and girls have separate needs.
 
I enjoyed reading these articles recommended in the lecture very much. I wondered why Lego, unlike in the past, is making toys for gender-neutral block companies to match gender roles or gender stereotypes. Is this just because they can make more money? I don't think so. If they make gender-neutral toys, I think we can save money on developing and making products separately for boys and girls. I think that it was important to make gender-neutral toys to break the gender stereotype because toys were played with them from childhood.

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